A collection inspired by the sea, Almond Women's features natural indigo dyes, raw silks, and chambrays. Designed for the "grown up Roxy girl," the collection was centered around casual sophisticated silhouettes.
As I drove strategy across digital channels, leveraging social media and influencers to expand its reach.
In it's first season some key distribution included Madewell, Lou & Grey, and numerous specialty boutiques across the US.