RUNWAY Playa Visa
As the lead over all Creative and Leasing at RUNWAY Playa Vista, Chad helped led the teams through a transformation that saw an under-performing project emerge as a pedestrian-centered retail district focused on community-building and reflecting the needs of Playa Vista.
Our vision was to create an eclectic and urban aesthetic with the end goal of attracting a collection of creative tenants. The former site had become out-dated and dull, and because of the property’s prime location and surrounding market,it needed a refresh.
The transformation of RUNWAY spanned roughly three years as the team reimagined what a pedestrian-centered community could become. The team re-designed the project including a full re-brand, updated architecture, landscaping, art program, circulation and merchandising.
To round out the merchandising, Chad and the team put together a robust event and marketing schedule buoyed by digital strategies in order to drive foot traffic to the project and create value.
