Papaya Pet Care

Dreaming up a friendly and welcoming veterinary clinic brand. 

Strategy / Naming / Identity / Web / Packaging / Print / Illustration / Photography / Environmental

Investment firm Accord Capital needed help to build a new veterinary brand that reimagined the way pets receive care. From finding a name that would perk up a pet's ears to building an illustrative visual identity suite, we created their holistic brand system.

We helped Papaya Pet Care launch their flagship clinic in San Diego, and grow their pet care business across California. We served as a long-term creative partner, designing key environmental elements, taking adorable photos of pets, implementing a scalable content marketing strategy, and so much more. 

Name & Logo Design

The logo's custom typeface exudes confidence and maturity, in addition to the fun of pet ownership. The curvature of the letters is dynamic and lifelike—as if they could unfurl and stretch like a cat waking up from a nap in a sunbeam.

 

Brand Strategy

Through extensive qualitative research and stakeholder interviews, we identified the opportunity to differentiate Papaya by embracing veterinary methodology that prioritized the emotional and physical well-being of animals during their entire clinic visit. We created the tagline "Changing the way your pet sees the vet" to speak to the differentiation of a better experience for our furry friends.