A stunning, beachfront mixed-use development at the epicenter of surf culture and Southern California style. The $136 million ground up development was completed in three-years, and includes 191,000 square feet of boutique and national retail, unique restaurants and ocean view outdoor dining, as well as a proprietary branded public marketplace and California culinary experience called LOT 579.
Chad and team focused on creating a sense of place through merchandising, design, and marketing- creating community through events and activations that reflected the DNA of Huntington Beach.
