Welcome to Hollywood.
As the lead over all Creative and Leasing at Ovation Hollywood, Chad led the teams through a transformation that saw an outdated mall re-emerge as an entertainment center focused on community-building and reflecting what the future of Hollywood can be.
Hollywood & Highland, the intersection home to the Academy Awards, TCL Chinese Theatre, and Hollywood Walk of Fame was in desperate need of a re-design. The transformation of Hollywood & Highland into Ovation Hollywood spanned roughly three years as the team reimagined what the center of Hollywood could become. After nearly an $80 Million renovation, touching every surface, re-branding, and updated merchandising, Ovation Hollywood now stands as beacon and gathering place for locals and tourists alike.
Along with environmental design and re-branding, Chad and team re-merchandised the project bringing new life focused on entertainment and F&B. Along with merchandising, Chad and team put together an extensive calendar of events, activations, and community driven initiatives that brought foot traffic, sponsorships, red carpets, and pop ups.
Hollywood Starts Here.
Brand Video
Ahead of the redevelopment we created a brand video that captured the re-branded project in order to pitch new tenants, drive awareness, and create a north star for design.
Website Design
We created a fun, interactive website with custom graphics to tell the story of the reimagined space. It uses our refreshed visual system to showcase the new offerings at the revitalized center, including exciting dining to events and their updated approach to leasing.
Brand Book & Leasing Materials
With over 500k SF at Ovation Hollywood and 60+ tenants, the team has worked to renew in-place leases and add local-driven F&B and entertainment concepts including:
Before/Progress Photos
